"The Moment You Realise" was a social media campaign built around the idea that affordable homeownership is achievable for everyone. The campaign featured seven diverse character scenarios, including couples and individuals representing different demographics and life stages, each with their own realisation moment about accessing affordable housing.

Over 30 assets were produced including stock video footage enhanced with motion graphics in After Effects, static imagery, and combination videos. Content was created in all required formats: landscape, square, reels and story sizing, and carousel variations. Each asset existed in multiple versions, including full-group compilations and shortened iterations, with messaging split across carousel slides or individual videos with branded end cards.

The backend organisation required clear file naming conventions and version management systems to handle the scale and complexity of all the asset variations. Communication protocols were established and refined to ensure clarity between the design and social teams managing the campaign rollout. The campaign functioned as an evergreen asset library, which meant the social team could repurpose and recombine content flexibly over time as needed.