Print advertising was secured in the Metro newspaper, a free publication distributed across London's transport network that reaches approximately 891,000 readers per issue. The advertisement was developed in close collaboration with Metro's printing department to ensure it met the correct specifications and printed properly. A QR code was integrated into the design, allowing people to link directly to event registration and enabling the team to track how effective the campaign was.

Custom HTML-coded email templates were designed to work across older versions of Outlook and multiple devices, with backup options in case certain features didn't display correctly. The templates were tested using Litmus to ensure compatibility. Features included dark mode support with alternative branding, vector-based text overlays, and alt text styling to support screen readers and meet accessibility standards. The combined marketing campaign across print and digital channels achieved record ticket sales, high email click-through rates, and strong readability and accessibility scores.