Approximately six core wayfinding sign designs were created with multiple variations to help people navigate the venue. The signs were colour coded to match the event's ticket colours, so staff could simply direct attendees by colour, for example, "follow the pink signs". This approach connected the ticket and signage design together, making navigation easier and improving the overall experience for visitors.

Large-format banners and lightbox installations featured custom imagery with overlays. This work was done in close collaboration with printers to make sure everything was designed correctly and printed properly. All design work followed Share to Buy's brand guidelines.