Capability Statement
Multi-Page Brand Narrative
Packer & Associates' capability statement is their main marketing document for attracting new clients. It's shared via email, their website, social media, and even included as a downloadable link in employee email signatures.
The document is multi-page and tells a coherent story about what the company does, what they're good at, and includes detailed case studies that show their work in action. It's designed to be thorough without overwhelming readers.
The project involved both design and writing work from start to finish. The layout and typography were created to match Packer & Associates' existing brand identity, with careful organisation of information to make it easy to read whilst still including important details. The content was written and edited to highlight the most relevant information whilst keeping the narrative flowing naturally.
The capability statement acts as a first impression for both business and consumer audiences. It quickly establishes the company's credibility and explains why clients should work with them.